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Funeral Home Pricing, Preneed Trusts & the FTC Funeral Rule

The Funeral Homes Fix Kit

Built for funeral home owners and funeral directors.

Your net on every open guaranteed-price preneed contract is the gap between what you promised, what the trust or policy actually grew to, and what it costs you to deliver today — and you can only close that gap while the contract is still open, never after a family calls. This kit finds where the money leaks in your own work and gives you the steps and the words to close each one.

$297

Opens secure checkout. Instant download after payment. 30 days to ask for a refund — refund policy · terms

The 7 leaks it covers

2 you can close it · 4 the other side owes it · 1 a pro decides

Free: one full leak from this kit

No sign-up, no email. Here is leak 1 of 7 exactly as it appears in the kit, so you can see what you get before you buy.

Preneed sales run without the Funeral Rule price lists and disclosures

You can close it
What to do
  1. Pull your preneed sales packet.
  2. Check that it hands out the same things your at-need arrangements do: the General Price List at the face-to-face meeting, the casket and outer burial container price lists when those are discussed, and a completed Statement of Funeral Goods and Services Selected at the end of the arrangement talk.
  3. The FTC says the Rule's requirements apply to both pre-need and at-need arrangements.
  4. If any piece is missing, add it before the next preneed meeting.
  5. Walk every preneed salesperson (including any outside agent) through the packet.
  6. If you are unsure how the Rule applies to a specific practice, ask your attorney or your state funeral board.

Your part: Fix the packet and train your staff.

Words you can use
Staff memo — from [YOUR NAME], [FUNERAL HOME NAME], [DATE]

Starting [DATE], every preneed meeting follows the same price-disclosure steps as an at-need arrangement:
1. Hand the family our current General Price List at the start of the face-to-face meeting.
2. Show the casket and outer burial container price lists before discussing those items.
3. Give the completed Statement of Funeral Goods and Services Selected at the end of the meeting, not later.
4. Answer phone price questions from our price lists, without asking for the caller's name or requiring a visit.
Please sign below that you have read this. Questions come to me.
[YOUR NAME]
Keep it from coming back

Use one packet for preneed and at-need. Re-check it every time the General Price List changes.

What this kit can't decide for you: We do not say whether a given practice violates the Rule — attorney or state board decides.

That's 1 of 7. The other 6 come the same way in the kit: steps, words to send, a habit to keep each one closed.

$297

Opens secure checkout. Instant download after payment. 30 days to ask for a refund — refund policy · terms

What people in this work look up

When funeral home owners go looking for answers, they search things like “funeral home pricing”, “ftc funeral rule”, “funeral home business”, “preneed contract” and “preneed funeral trust”. Those searches turn up forms, averages and other people's numbers. This kit starts from your own records instead: the 7 places money leaks in this work, where to look first and the words to send to close each one.

What you get for each leak

A page from the kit

Sample page from the Funeral Homes Fix Kit

Questions people ask

What does the FTC Funeral Rule require for preneed sales?

Price lists and disclosures apply to preneed sales too. The kit shows what to check.

How much of a preneed contract must be trusted?

Your state sets the required percentage. The kit has you check yours against your trust book.

Are guaranteed-price contracts fully funded?

Check them against funding before the family calls. The kit shows how.

What it can't decide for you

This kit works from your own records. It doesn't give legal, tax, licensing or financial advice, and it never tells you what to charge. Where a CPA, attorney, insurer or state board makes the call, the kit says so and gets your records ready for them.

11-page PDF · instant download after payment · Code VYR-KIT-SOLACE-01

$297

Opens secure checkout. Instant download after payment. 30 days to ask for a refund — refund policy · terms

Hiring? The Funeral Homes Crew Kit is the employee handbook, first-30-days checklist, training quiz and sign-off page for your first hire — $29. Crew Kit: 10-page handbook and onboarding PDF. SOP Pack: 8 procedures plus estimate, change order and invoice forms, 15 pages. Secure checkout, instant download.
Not sure this is your kit? Ask Vera — tell her what you do and she'll show you what fits.

Use Jobber or Housecall Pro? Run the free leak check — it reads your job export in your browser and shows the money leaks the software doesn't flag. Nothing is uploaded.

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